Travel Agent for Southern Africa United Kingdom





Tailor-made holidays in South Africa




World-class adventures and getaways with a difference

Friends of Adventures is far more than a travel agency.

We are dedicated to crafting unforgettable adventures for our clients, curating each journey with the same enthusiasm and meticulousness as though it was our own personal expedition. Our tailor-made holidays in South Africa have informed not just our deep knowledge of the region, but our own experiences there.

Looking for bespoke safari holidays, wine-tasting tours or anything in-between? Friends of Adventure are dedicated to doing the hard work for you and crafting a holiday you will never forget.

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Why choose Friends of Adventures?

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We do the thinking for you

There are more opportunities for adventure, relaxation and exploration in Southern Africa than you can shake a stick at.

Our approach to tailor-made holidays in South Africa and the wider region is all about getting to know your unique preferences and quirks, allowing us to build a truly unique holiday around you.

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We do the planning for you

Deciding on a holiday is one thing, but handling the finer points is another thing.

Friends of Adventure attend to every minute detail of your trip, from transportation to board to the exact timings you need to be aware of. All you need to worry about is getting to the airport.

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We do the admin for you

Having to juggle phone calls with hotels, experiences, travel companies and the like while making sure they fit around each other can be like trying to solve several puzzles at the same time.

Friends of Adventure will handle all the bookings and communications for your holiday, letting you relax while we take care of everything on your behalf.







Book a Free Holiday Consultation

If you are in the market for custom-made adventures in Botswana, bespoke safari holidays in Zimbabwe or tailor-made holidays in South Africa then you've come to the right place.

Call us to get started with a free holiday consultation.

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 Sally Friend Portrait




Meet Sally – The mind behind Friends of Adventure

Hello, it's great to meet you.

A bit about me? Well, I have been travelling for most of my life, from many trips around Southern Africa in my childhood to the span of the Atlantic Ocean as a yacht crewmember for many years after university. I eventually settled in the UK, but my passion for travel has never wavered – My son is only 2 years old, yet we have already circumnavigated the world together!

My husband and I married at Victoria Falls, which is a large part of why we have such enthusiasm for Southern Africa in particular. Our mission is to not only make the process of booking holidays in the region easy for you, be they backpacking trips, honeymoons or bespoke safari holidays, but to spread the word and encourage more people to embrace the splendour of the African continent, a continent you will never forget.

Friends of Adventure doesn't just benefit our customers – Our efforts support local businesses in the region and drive local conservation efforts. We see mankind as the joint custodians of this wonderful continent, and are happy to do our part to preserve it for future generations.