Bespoke Safari Holidays

Dream it, Plan It, Live It

Welcome to Friends of Adventure, your gateway to Southern Africa.

We are an independent travel agency dedicated to helping you organise the perfect holiday in this startlingly beautiful yet underappreciated part of the world. Whether you are looking for a romantic lodge getaway in Namibia, an adrenaline rush tour of Botswana or are interested in bespoke safari holidays, we make the process as simple and straightforward as possible.

Once you get your first taste of Southern Africa, you'll want to return time and time again. Get in touch to find out more.

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‘Embrace the world of beauty and let your soul roam free'







Not sure where to go or what to do?

We will get to know what you're about with a holiday consultation and present you with three sample itineraries. Get the ball rolling by calling +447342 997937.

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 Stellenbosch Vineyards South Africa




What's included?

Whether you're in the market for bespoke safari holidays, tailor-made resort retreats or thrill-seeking tours, a Southern African getaway from Friends of Adventure will include the following:

Itinerary planning and booking

You provide us with ideas, destinations and must-dos, and we'll do the heavy lifting for you.


We will find you housing suitable for your needs and budget, from 5-star hotels to rustic bed-and-breakfasts to secluded lodges.

Vehicle Hire

If your trip requires you to go from A to B off the beaten track then we can arrange transportation.


From a list of must-packs to your destination's Visa requirements to on-hand assistance if the worst happens, we're here for you during your trip.

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Frequently Asked Questions about our tailormade getaways and bespoke safari holidays


How does the process work?

We'll arrange a phone conversation once you get in touch. There we will have a discussion about what you're looking for and get to know you better. From there we will put together 3 itineraries for you to choose from. Once you've picked your choice holiday, we will get to work making the bookings, planning the logistics and putting together some recommendations.

Can I request changes to my itinerary?

Yes – If our 3 itineraries aren't what you're looking for then simply let us know, and we will go back to the drawing board.

What if I don't know where I want to go?

Not a problem – Simply let us know whether you're looking for something romantic, cultured, physically active or luxurious, and we will come up with some ideas for you.

Can you book our hotels, tours and flights for us as well?

We will book your accommodation, tours and transportation for you as part of the package. The only thing we do not book for our customers are the flights. However, this is your sole responsibility – We'll take on everything else on your behalf.

Can I contact you if I have any problems?

You certainly can. We're never anything more than a phone call away if something crops up during your holiday, no matter the time zone difference.



Black Rhinoceros in South Africa




"Travelling to South Africa was something I always wanted to do, but didn't have a clue where the start. That's where Sally came in. Her local expertise and enthusiasm for the country was apparent from our first conversation. Our trip to Cape Town, Franscheok and a safari getaway was absolutely out of this world from start to finish. From restaurant recommendations, to the must-see day trips, Sally helped us plan and navigate a country that I now love and know I will visit again - with Sally's help of course. 

The safari lodges were a highlight of the trip and Sally even organised a bush walk one early morning which is something that will live with me forever. I have never known peace like it other than being on safari, it exceeded every expectation and without doubt the trip would not have been as good if I hadn't booked through Sally. Nothing was too much or too little, the service was five star throughout the whole process."

Rachael Ronnan, UK

"Our recent trip to South Africa was the most amazing trip of our lives and it is all down to Sally. I have used travel agents in the past but they do not come close to the hard work and thought Sally put into planning our trip. It was perfect from start to finish and nothing was too much trouble.

Sally answered all of our questions no matter big or small and put every effort into making sure it was an amazing trip. I will never forget our South Africa holiday and if we go again, I would ask Sally without hesitation, her knowledge and experience is like no other. Thanks again!"




Alex Hindle, UK